Ultimate Fighting Championship (UFC), the mixed martial arts promotion, will launch its over-the-top subscription platform Fight Pass in Brazil next year, with some events made available on free-to-air television through commercial broadcaster Bandeirantes (Band).
UFC for years has distributed in Brazil via TV Globo’s Combate, but the pay-TV model is quickly losing subscribers, and the promotion believes it is strong enough in the country to stand on its own. The expiring Globo deal paid UFC in the “low eight figures” per year, according to someone with knowledge of the contract. UFC’s expectation for Fight Pass in Brazil is that it will eventually generate roughly five times more, in the “high eight figures,” according to the person, who was granted anonymity because the details are private.
A fully localized version of its pioneering combat sports streaming service. The direct-to-consumer digital service will immediately become the ultimate destination in Brazil for UFC content, featuring all live events, original programming, and the largest combat sports library in the world, including every event in UFC history.
The platform’s launch and deal with Band marks the end of UFC’s deal with commercial broadcaster company Globo and its pay-per-view channel Combate, which expires at the end of the year.
While no fights have been announced yet, UFC 283 will take place at the 15,000 Jeunesse Arena, which hosted the country's last UFC event in March 2020 before the country went into lockdown.
The Fight Pass service in Brazil will cost about $4.85 per month (24.9 Brazilian reals), with all live broadcasts produced in Portuguese, with Brazilian commentators. The service will carry all 42 live UFC events each year, original series, past events and live fights from more than 30 other combat sports promotions.
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